Difference between revisions of "Branding Initiative"
| Line 1: | Line 1: | ||
| + | Lead: Sarah Siddiqi | ||
| + | |||
This initiative is set up to create a strong brand for the organization. We want a symbol that the members and the outside world can identify us with. | This initiative is set up to create a strong brand for the organization. We want a symbol that the members and the outside world can identify us with. | ||
So far, the branding process involves: | So far, the branding process involves: | ||
| − | + | #A Universal Logo for all the Bootstrap Network | |
| − | + | #A seal that can be used on bootstrap products and services | |
Why is branding important? | Why is branding important? | ||
| − | + | *It gives us a clear visual of who is part of this network | |
| − | + | *Motivates members to bond and connect with each other more | |
| − | + | *Gives hope and strength to bootstrappers that they are not alone | |
| − | + | *Selling Bootstrap paraphenelia generates revenue | |
What do we want to start with? | What do we want to start with? | ||
| − | + | *Printing stickers that bootstrappers can place at the door of their establishment like a BBB sticker, use as bumper stickers or for for their laptops for example. | |
| − | + | *Get discount tags that members can get discounts for shopping at bootstrappers businesses. | |
| − | + | *Print t-shirts | |
| − | + | *Get a website up that is user friendly and of course has logos on them. | |
When and where do we want to do this by? | When and where do we want to do this by? | ||
| − | + | *This needs to be rolled out by March 12th at SXSW! | |
Why? | Why? | ||
| − | + | *Bootstrappers are already participating in the festival. | |
| − | + | *It will gives the network great visibility at a venue where thousands of people are going to be there for three days. | |
| − | + | *We are already launching bootbucks and Bijoy is doing a talk at the event. | |
If you want to be part of this initiative, please contact: | If you want to be part of this initiative, please contact: | ||
| − | Sarah Siddiqi | + | Sarah Siddiqi (sarahsiddiqi06 AT gmail DOT com) |
Revision as of 08:57, 11 March 2007
Lead: Sarah Siddiqi
This initiative is set up to create a strong brand for the organization. We want a symbol that the members and the outside world can identify us with. So far, the branding process involves:
- A Universal Logo for all the Bootstrap Network
- A seal that can be used on bootstrap products and services
Why is branding important?
- It gives us a clear visual of who is part of this network
- Motivates members to bond and connect with each other more
- Gives hope and strength to bootstrappers that they are not alone
- Selling Bootstrap paraphenelia generates revenue
What do we want to start with?
- Printing stickers that bootstrappers can place at the door of their establishment like a BBB sticker, use as bumper stickers or for for their laptops for example.
- Get discount tags that members can get discounts for shopping at bootstrappers businesses.
- Print t-shirts
- Get a website up that is user friendly and of course has logos on them.
When and where do we want to do this by?
- This needs to be rolled out by March 12th at SXSW!
Why?
- Bootstrappers are already participating in the festival.
- It will gives the network great visibility at a venue where thousands of people are going to be there for three days.
- We are already launching bootbucks and Bijoy is doing a talk at the event.
If you want to be part of this initiative, please contact: Sarah Siddiqi (sarahsiddiqi06 AT gmail DOT com)
