Bootstrap Terms

Detailed explanations of all the terms are available on the Bootstrap Bootcamp DVD. Copies are circulating around the community. You may borrow one by coming to a meeting or contacting a bootstrapper who has one. See the Bootstrap Bootcamp page for details.

Stages of a Venture

1. MRE
2. youPlusYou
3. Ideation
4. Valley of Death
5. Growth
6. Rebootstrap

Key Actions (Integrations) at Each Stage

• AWAKEN (MRE)
• YES! (youPlusU)
• DEMO (Ideation)
• SELL (Valley of Death)
• BUILD (Growth)

Integration Framework

• Power of 2

Core Energy in Founders

• Maven
• Relater
• Evangelist

Participation Levels within Bootstrap

• Participant
• Active Participant
• Contributor
• Collaborator