Difference between revisions of "Branding Initiative"
| Line 1: | Line 1: | ||
| − | Lead | + | == Lead == |
| + | Sarah Siddiqi | ||
| + | == Contributors == | ||
| + | *[http://www.emblemcreative.com Trina Bentley] | ||
| + | *[http:/www.weblogsky.com Jon Lebkowksy] | ||
| + | *[http://www.adlucent.com Michael Griffin] | ||
| + | |||
| + | == Description == | ||
This initiative is set up to create a strong brand for the organization. We want a symbol that the members and the outside world can identify us with. | This initiative is set up to create a strong brand for the organization. We want a symbol that the members and the outside world can identify us with. | ||
So far, the branding process involves: | So far, the branding process involves: | ||
| Line 7: | Line 14: | ||
#A seal that can be used on bootstrap products and services | #A seal that can be used on bootstrap products and services | ||
| − | Why is branding important? | + | == Why is branding important?== |
*It gives us a clear visual of who is part of this network | *It gives us a clear visual of who is part of this network | ||
*Motivates members to bond and connect with each other more | *Motivates members to bond and connect with each other more | ||
| Line 13: | Line 20: | ||
*Selling Bootstrap paraphenelia generates revenue | *Selling Bootstrap paraphenelia generates revenue | ||
| − | What do we want to start with? | + | == What do we want to start with? == |
*Printing stickers that bootstrappers can place at the door of their establishment like a BBB sticker, use as bumper stickers or for for their laptops for example. | *Printing stickers that bootstrappers can place at the door of their establishment like a BBB sticker, use as bumper stickers or for for their laptops for example. | ||
*Get discount tags that members can get discounts for shopping at bootstrappers businesses. | *Get discount tags that members can get discounts for shopping at bootstrappers businesses. | ||
| Line 19: | Line 26: | ||
*Get a website up that is user friendly and of course has logos on them. | *Get a website up that is user friendly and of course has logos on them. | ||
| − | When and where do we want to do this by? | + | == When and where do we want to do this by? == |
*This needs to be rolled out by March 12th at SXSW! | *This needs to be rolled out by March 12th at SXSW! | ||
| − | Why? | + | == Why? == |
*Bootstrappers are already participating in the festival. | *Bootstrappers are already participating in the festival. | ||
*It will gives the network great visibility at a venue where thousands of people are going to be there for three days. | *It will gives the network great visibility at a venue where thousands of people are going to be there for three days. | ||
Revision as of 10:00, 11 March 2007
Contents
Lead
Sarah Siddiqi
Contributors
- Trina Bentley
- [http:/www.weblogsky.com Jon Lebkowksy]
- Michael Griffin
Description
This initiative is set up to create a strong brand for the organization. We want a symbol that the members and the outside world can identify us with. So far, the branding process involves:
- A Universal Logo for all the Bootstrap Network
- A seal that can be used on bootstrap products and services
Why is branding important?
- It gives us a clear visual of who is part of this network
- Motivates members to bond and connect with each other more
- Gives hope and strength to bootstrappers that they are not alone
- Selling Bootstrap paraphenelia generates revenue
What do we want to start with?
- Printing stickers that bootstrappers can place at the door of their establishment like a BBB sticker, use as bumper stickers or for for their laptops for example.
- Get discount tags that members can get discounts for shopping at bootstrappers businesses.
- Print t-shirts
- Get a website up that is user friendly and of course has logos on them.
When and where do we want to do this by?
- This needs to be rolled out by March 12th at SXSW!
Why?
- Bootstrappers are already participating in the festival.
- It will gives the network great visibility at a venue where thousands of people are going to be there for three days.
- We are already launching bootbucks and Bijoy is doing a talk at the event.
If you want to be part of this initiative, please contact: Sarah Siddiqi (sarahsiddiqi06 AT gmail DOT com)
