Difference between revisions of "Branding Initiative"

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(Lead)
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== Lead ==
 
== Lead ==
Sarah Siddiqi
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Sarah Siddiqi - if you want to be part of this initiative, please contact:
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Sarah (sarahsiddiqi06 AT gmail DOT com)
  
 
== Contributors ==
 
== Contributors ==

Revision as of 10:06, 11 March 2007

Lead

Sarah Siddiqi - if you want to be part of this initiative, please contact: Sarah (sarahsiddiqi06 AT gmail DOT com)

Contributors

Description

This initiative is set up to create a strong brand for the organization. We want a symbol that the members and the outside world can identify us with. So far, the branding process involves:

  1. A Universal Logo for all the Bootstrap Network
  2. A seal that can be used on bootstrap products and services

Why is branding important?

  • It gives us a clear visual of who is part of this network
  • Motivates members to bond and connect with each other more
  • Gives hope and strength to bootstrappers that they are not alone
  • Selling Bootstrap paraphenelia generates revenue

What do we want to start with?

  • Printing stickers that bootstrappers can place at the door of their establishment like a BBB sticker, use as bumper stickers or for for their laptops for example.
  • Get discount tags that members can get discounts for shopping at bootstrappers businesses.
  • Print t-shirts
  • Get a website up that is user friendly and of course has logos on them.

When and where do we want to do this by?

  • This needs to be rolled out by March 12th at SXSW!

Why?

  • Bootstrappers are already participating in the festival.
  • It will gives the network great visibility at a venue where thousands of people are going to be there for three days.
  • We are already launching bootbucks and Bijoy is doing a talk at the event.