Experience Subgroup

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Revision as of 10:53, 2 December 2008 by Bijoy (talk | contribs) (Leads)
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Group

Experience Google Group

Leads

Bijoy & Heather McKissick

Description

For bootstrappers interested in building experience companies or integrating experiences into their existing ventures.

What is an "experience?" An experience is the next level of value beyond a product or service. Experience design is a specific process for creating a personal and meaningful impression on your customers.

Why design experiences? Being intentional about staging your customers experience allows you to:

  • Connect with each customers unique needs,
  • Meaningfully involve them in the “production” of their own experience and
  • Create a positive flow of interaction – before, during and after their time with you.

Well-designed experiences achieve a more personalized and lasting memory of what the customer learned, did or received -- resulting in:

  • Heightened consumer loyalty
  • Greater positive word of mouth
  • Enhanced customer data leading to new insight on products/services
  • Reduced costs and improved efficiency

Links