Difference between revisions of "Marketing:Swarms"

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A Marketing swarm is a gathering of bootstrappers who have with experience marketing businesses. They will in the space of on meeting prepare a recommended marketing plan for the subject business.
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[[Bootstrap_Marketing|Return to Bootstrap Marketing]]
  
=== June 2006: Bootstrap Network ===
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A Marketing swarm is a gathering of bootstrappers with experience marketing businesses. They will, in the space of one meeting, prepare a recommended marketing plan for the subject business.
I wish I'd recorded this session. It was as valuable to the attendees as it should be to Bootstrap Austin.
 
==== Swarmers ====
 
* [http://www.bootstrapaustin.org/wiki/index.php/User:Bmassey#Brian_Massey Brian Massey]
 
* [http://www.pitylaksecurity.com/ Ryan Pitylak]
 
* [http://www.bootstrapaustin.org/wiki/index.php/User:Bfinklea Ben Finklea]
 
* [http://www.bootstrapaustin.org/wiki/index.php/User:Msims Miles Sims]
 
  
==== Notes ====
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# [[Marketing:Swarms:Bootstrap|June 2006: Bootstrap Network Swarm]]
http://www.bootstrapaustin.org/wiki/images/3/3d/Swarm-1.gif
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# [[Marketing:Swarms:Bootstrap#Social_Network_Marketing_Swarm:_OakTreeIdea.com|March 2007: Social Network Swarm]]
==== Commentary ====
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# [[Marketing:Swarms:Bootstrap|April 2007: Small Planet Guide Swarm]]
The swarm was working from the following goals:
 
# Increase members of bootstrap
 
# Increase percieved value of bootstrap to bootstrap members
 
# Make bootstrap self-sustaining through revenue
 
  
The swarm felt that it was necessary to accomplish the following things with the Bootstrap Network's message:
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== Swarm Me! ==
 +
If you are a bootstrap member and want us to do a marketing swarm on you, please add the name of the business you want us to swarm, your name, and a link to your User page here.
  
# Make the purpose more obvious to visitors. For example, where would I go specificaly to hear or read Bijoy's vision?
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'''NOTE:''' Your user page should give us a way to get in touch with you.
# Make the different parts more connected.
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<hr />
# Make it easier to find people and bootstrap stuff.
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{| style="vertical-align:top;text-align:left;border-left:1px #ffffff solid"
# Make it easy to invite new members and potential members in.
+
! Company&nbsp;Name
 +
| Back of the Room
 +
|- style="vertical-align:top;text-align:left"
 +
! Entrepreneur
 +
| [[User:Athought|Steven List]]
 +
|- style="vertical-align:top;text-align:left"
 +
! Description
 +
| Back of the Room is an online bookstore that specializes in self-published and small press products. Several Bootstrappers have products listed on the site ([http://www.backoftheroom.com www.BackOfTheRoom.com]). We've had some reasonable success in reaching authors/product creators, and are now working on reaching consumers.
 +
|}
  
==== One-hour Marketing Plan ====
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{| style="vertical-align:top;text-align:left;border-left:1px #ffffff solid"
# Create a central information place with the following characteristics:
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! Company&nbsp;Name
## Has resources to quickly describe Bootstrap's mission
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| TRACE((e))
## Aggregates information with editorial control. For example, why not provide content from bootstrap blogs? See [http://9Rules.com 9rules] for an example.
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|- style="vertical-align:top;text-align:left"
## Each subgroup is clearly shown with links to descriptive information, including how to participate.
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! Entrepreneur
## Let bootstrappers purchase access to this page. For instance, they can buy a category or geographic location. '''REVENUE'''
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| [[User:texasbootz|Tom Baum]]--[[User:Texasbootz|Texasbootz]] 21:42, 28 June 2006 (CDT)
## An obvious place to send prospective members
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|- style="vertical-align:top;text-align:left"
## An obvious way to invite people by email
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! Description
## An obvious and easy way to join. '''REVENUE'''
+
| Whereas Google helps find information fast in the virtual world, TRACE((e)) helps find things fast and lose them less in the real world. Its flagship offering, "egoIDs", facilitates this by creating and attaching digital "egos" or "identities" to physical things and locations --> "who says objects can't talk?"
## A unified calendar. Since Yahoo! has bought Upcoming.org this may be the place to host it.
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|}
## ANALYTICS so that the value of the bootstrap site can be defined. '''REVENUE'''
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community create value for itself
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'''Example:'''
## An area of the site that provides for social networking, marketing of bootstrap businesses, and transparency of members should be made available.
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<hr />
# Building Traffic
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{| style="vertical-align:top;text-align:left;border-left:1px #ffffff solid"
## Use Search Engine Optimization to drive traffic to the site. [[User:Bfinklea|Sprysoft's Ben Finklea]] has volunteered to head this up in exchange for being the bootstrap sponsor of the SEO sub-group.
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! Company&nbsp;Name
## Expand the adwords campaign. Michael Griffin seems to have already posted some adwords.
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| HearThis.com
## Allow members to refer traffic from their websites, blogs, and podcasts. Let them clip some HTML from the Bootstrap site to add the bootstrap badge to their site.
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|- style="vertical-align:top;text-align:left"
# Offline
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! Entrepreneur
## '''MORE PRESS'''. Members like Michelle Raines should be willing to help Bootstrap with this in exchange for sponsorship opportunities.
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| [[User:Bmassey|Brian Massey]]
## Publishing TV is easy with YouTube. Get a film oriented member to produce a 'Bootstrappers Reality Show' in exchange for PR and publicity.
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|- style="vertical-align:top;text-align:left"
## What other bootstrap members are good at doing things that will get publicity?
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! Description
 +
| HearThis.com scripts and produce podcasts for marketers. If you want to use podcasting as a powerful part of your marketing mix, HearThis.com can help you be heard.
 +
|}
 +
 
 +
 
 +
<hr />
 +
{| style="vertical-align:top;text-align:left;border-left:1px #ffffff solid"
 +
! Company&nbsp;Name
 +
| TagSlides.com
 +
|- style="vertical-align:top;text-align:left"
 +
! Entrepreneur
 +
| [[User:springnet|springnet]]
 +
|- style="vertical-align:top;text-align:left"
 +
! Description
 +
| TagSlides.com is an offshoot of http://web2.0slides.com which was an instant hit and showed up several "lists" of top web 2.0 apps and has been catching on with the social bookmarking communities.  Our strategy page is at http://workontheweb.com/gameplan We are forming a virtual team and have several web designers and developers involved.  We have registered over 80 "slides" themed sites.  The basic concept is that you can filter a google search, a technorati search, a del.icio.us tag search etc and show the results as a "slide show".  It is "hands free browsing" once the slide show starts you don't have to click.  We're using an interstitial advertising model.  Actively seeking team members. Contact Paul Terry Walhus 512.581.9617 terry@spring.net
 +
|}
 +
 
 +
<hr />
 +
{| style="vertical-align:top;text-align:left;border-left:1px #ffffff solid"
 +
! Company&nbsp;Name
 +
| Ziga Zoga
 +
|- style="vertical-align:top;text-align:left"
 +
! Entrepreneur
 +
| [[User: Jason Cronkhite|Jason Cronkhite]]
 +
|- style="vertical-align:top;text-align:left"
 +
! Description
 +
| Ziga Zoga is soccer specific community dedicated to the development of players, coaches, parents and general soccer fans.  Our mission is to provide products and services specifically designed or geared to cater to the soccer community (let your mind run wild and its probably going to be included).  Contact me at 210.259.3242 or jason.cronkhite<at>gmail.com
 +
|}
 +
 
 +
 
 +
<hr />
 +
{| style="vertical-align:top;text-align:left;border-left:1px #ffffff solid"
 +
! Company&nbsp;Name
 +
| Small Planet Guide
 +
|- style="vertical-align:top;text-align:left"
 +
! Entrepreneur
 +
| [[User: David Whitworth|drwhitworth]]
 +
|- style="vertical-align:top;text-align:left"
 +
! Description
 +
| Small Planet Guide is a an online real estate company.  We are focused on the Austin apartment rental market but have plans to grow to other cities. Our goal is to become the MLS of apartment listings as well as create a unique and innovative way of finding an apartment.  We have only been around for only a short time but have already hit almost 20,000 visitors per month and growing quickly.  I need some help doing some creative and inexpensive marketing for both my customers, the apartments, and my users online. Contact me at 512.417.2713 or drwhitworth<at>gmail.com  website is http://austin.smallplanetguide.com/rentals
 +
|}
 +
 
 +
<hr />
 +
{| style="vertical-align:top;text-align:left;border-left:1px #ffffff solid"
 +
! Company&nbsp;Name
 +
| WiredReach / BoxCloud
 +
|- style="vertical-align:top;text-align:left"
 +
! Entrepreneur
 +
| [[User: Ash Maurya|ashmaurya]]
 +
|- style="vertical-align:top;text-align:left"
 +
! Description
 +
| BoxCloud is dead-simple file sharing for creative professionals. It allows designers to share large files with clients and coworkers without any uploading or emailing. They simply drag-n-share stuff right from their desktop. Our marketing initiatives to date have included advertising on the DECK (http://www.coudal.com/deck), getting reviewed/mentioned by influential bloggers, and word of mouth. We are always looking for other effective ways for reaching our target audience. 
 +
|}
 +
 
 +
<hr />
 +
{| style="vertical-align:top;text-align:left;border-left:1px #ffffff solid"
 +
! Company&nbsp;Name
 +
| RUWT? ([http://www.areyouwatchingthis.com areyouwatchingthis.com])
 +
|- style="vertical-align:top;text-align:left"
 +
! Entrepreneur
 +
| [[User: mphil14|Mark Phillip]]
 +
|- style="vertical-align:top;text-align:left"
 +
! Description
 +
| Can algorithms determine if a College Basketball game is exciting?
 +
 
 +
At the core of this sports-focused social networking site is RUWTbot, our "game-watching robot" that monitors sports feeds searching for instant classics in the making.  It can identify no-hitters through 7, a ranked college team getting upset, or a game going into double overtime.  The "excitement rating" created by RUWTbot mashed up with personalized TV listings and the opinions of users also watching games, allows us to send a text message or email alert when you need to stop raking the leaves, get on the couch, and turn on channel 28.  
 +
|}
 +
 
 +
<hr />
 +
{| style="vertical-align:top;text-align:left;border-left:1px #ffffff solid"
 +
! Company&nbsp;Name
 +
| [[http://www.selfbookit.com Self Book It]]
 +
|- style="vertical-align:top;text-align:left"
 +
! Entrepreneur
 +
| [[User:JasonHowell|Jason Howell]]
 +
|- style="vertical-align:top;text-align:left"
 +
! Description
 +
| SelfBookIt.com makes shopping services and scheduling appointments as easy as buying books and finding fares online. As a Long Tail aggregator for service microbusinesses, Self Book It will do for appointment-based services what eBay has done for goods, Amazon has done for books, iTunes has done for music, and Google has done for ads. Self Book It holistically solves a culmination of problems: high-speed consumers better manage their time and their life, service providers cost-effectively attract ideal client flow, and a sales force of affiliate Sites monetize their stickier traffic. With Self Book It, each available appointment becomes a fully merchandised product and cost-per-action advertisement that is easily distributed throughout the Web. Providers centrally post their availability for consumers to privately shop and securely schedule from Web 2.0 communities, blogs, marketplaces, directories, and iCalendaring systems as well as from Self Book It's membership portal[[http://selfbookit.com/]], community[[http://community.selfbookit.com/]], and SEO niche Sites[[http://massage.selfbookit.com/]].  
 +
|}
 +
 
 +
<hr />
 +
{| style="vertical-align:top;text-align:left;border-left:1px #ffffff solid"
 +
! Company&nbsp;Name
 +
| Company
 +
|- style="vertical-align:top;text-align:left"
 +
! Entrepreneur
 +
| User: name|Your User Page
 +
|- style="vertical-align:top;text-align:left"
 +
! Description
 +
|
 +
|}

Latest revision as of 10:30, 5 June 2007

Return to Bootstrap Marketing

A Marketing swarm is a gathering of bootstrappers with experience marketing businesses. They will, in the space of one meeting, prepare a recommended marketing plan for the subject business.

  1. June 2006: Bootstrap Network Swarm
  2. March 2007: Social Network Swarm
  3. April 2007: Small Planet Guide Swarm

Swarm Me!

If you are a bootstrap member and want us to do a marketing swarm on you, please add the name of the business you want us to swarm, your name, and a link to your User page here.

NOTE: Your user page should give us a way to get in touch with you.


Company Name Back of the Room
Entrepreneur Steven List
Description Back of the Room is an online bookstore that specializes in self-published and small press products. Several Bootstrappers have products listed on the site (www.BackOfTheRoom.com). We've had some reasonable success in reaching authors/product creators, and are now working on reaching consumers.
Company Name TRACE((e))
Entrepreneur Tom Baum--Texasbootz 21:42, 28 June 2006 (CDT)
Description Whereas Google helps find information fast in the virtual world, TRACE((e)) helps find things fast and lose them less in the real world. Its flagship offering, "egoIDs", facilitates this by creating and attaching digital "egos" or "identities" to physical things and locations --> "who says objects can't talk?"

Example:


Company Name HearThis.com
Entrepreneur Brian Massey
Description HearThis.com scripts and produce podcasts for marketers. If you want to use podcasting as a powerful part of your marketing mix, HearThis.com can help you be heard.



Company Name TagSlides.com
Entrepreneur springnet
Description TagSlides.com is an offshoot of http://web2.0slides.com which was an instant hit and showed up several "lists" of top web 2.0 apps and has been catching on with the social bookmarking communities. Our strategy page is at http://workontheweb.com/gameplan We are forming a virtual team and have several web designers and developers involved. We have registered over 80 "slides" themed sites. The basic concept is that you can filter a google search, a technorati search, a del.icio.us tag search etc and show the results as a "slide show". It is "hands free browsing" once the slide show starts you don't have to click. We're using an interstitial advertising model. Actively seeking team members. Contact Paul Terry Walhus 512.581.9617 terry@spring.net

Company Name Ziga Zoga
Entrepreneur Jason Cronkhite
Description Ziga Zoga is soccer specific community dedicated to the development of players, coaches, parents and general soccer fans. Our mission is to provide products and services specifically designed or geared to cater to the soccer community (let your mind run wild and its probably going to be included). Contact me at 210.259.3242 or jason.cronkhite<at>gmail.com



Company Name Small Planet Guide
Entrepreneur drwhitworth
Description Small Planet Guide is a an online real estate company. We are focused on the Austin apartment rental market but have plans to grow to other cities. Our goal is to become the MLS of apartment listings as well as create a unique and innovative way of finding an apartment. We have only been around for only a short time but have already hit almost 20,000 visitors per month and growing quickly. I need some help doing some creative and inexpensive marketing for both my customers, the apartments, and my users online. Contact me at 512.417.2713 or drwhitworth<at>gmail.com website is http://austin.smallplanetguide.com/rentals

Company Name WiredReach / BoxCloud
Entrepreneur ashmaurya
Description BoxCloud is dead-simple file sharing for creative professionals. It allows designers to share large files with clients and coworkers without any uploading or emailing. They simply drag-n-share stuff right from their desktop. Our marketing initiatives to date have included advertising on the DECK (http://www.coudal.com/deck), getting reviewed/mentioned by influential bloggers, and word of mouth. We are always looking for other effective ways for reaching our target audience.

Company Name RUWT? (areyouwatchingthis.com)
Entrepreneur Mark Phillip
Description Can algorithms determine if a College Basketball game is exciting?

At the core of this sports-focused social networking site is RUWTbot, our "game-watching robot" that monitors sports feeds searching for instant classics in the making. It can identify no-hitters through 7, a ranked college team getting upset, or a game going into double overtime. The "excitement rating" created by RUWTbot mashed up with personalized TV listings and the opinions of users also watching games, allows us to send a text message or email alert when you need to stop raking the leaves, get on the couch, and turn on channel 28.


Company Name [Self Book It]
Entrepreneur Jason Howell
Description SelfBookIt.com makes shopping services and scheduling appointments as easy as buying books and finding fares online. As a Long Tail aggregator for service microbusinesses, Self Book It will do for appointment-based services what eBay has done for goods, Amazon has done for books, iTunes has done for music, and Google has done for ads. Self Book It holistically solves a culmination of problems: high-speed consumers better manage their time and their life, service providers cost-effectively attract ideal client flow, and a sales force of affiliate Sites monetize their stickier traffic. With Self Book It, each available appointment becomes a fully merchandised product and cost-per-action advertisement that is easily distributed throughout the Web. Providers centrally post their availability for consumers to privately shop and securely schedule from Web 2.0 communities, blogs, marketplaces, directories, and iCalendaring systems as well as from Self Book It's membership portal[[1]], community[[2]], and SEO niche Sites[[3]].

Company Name Company
Entrepreneur Your User Page
Description