Rebootstrap

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  • Principle: Return to roots
  • Rebirth: Systematic Bootstrapping
  • Organization: Systems to support rebootstrap effort. Split into the core which feeds the main products/services and new bootstraps i.e. the Preideation stage
  • Customer: Laggards and new innovators
  • Product: version x... and DEMO version of new product(s)
  • Inner: Empower and return to core passion
  • Bootstrapper: founder(s) lead this effort. Systematically tap the latent innovative capacity of employees to say YES! and create multiple new bootstrap teams in different stages
  • Action: all - AWAKEN, YES!, DEMO, SELL, BUILD

As companies evolve through the stages of Ideation, Valley of Death and Growth, they move into a sustained period where optimization and improvement of the discoveries from the first VoD occur. There comes a time, however, when large companies need to rebootstrap themselves, i.e. tap into bootstrapping as an innovation process to develop entirely new products and services.

Resources

Stages