Difference between revisions of "User:Lrivers"
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| − | ==What== | + | ===What=== |
[http://mosasaur.com Mosasaur], a marketing consultancy with a focus on small technology firms and startups. I help you tell your story, even when it's a challenge to explain. | [http://mosasaur.com Mosasaur], a marketing consultancy with a focus on small technology firms and startups. I help you tell your story, even when it's a challenge to explain. | ||
| − | ===Strategic=== | + | ====Strategic==== |
| − | ====Crystalizing your message==== | + | =====Crystalizing your message===== |
You know, intimately, what it is you offer. The challenge is making a crisp statement that resonates. I can get you there. | You know, intimately, what it is you offer. The challenge is making a crisp statement that resonates. I can get you there. | ||
It's easy to make a list of features--not so easy to explain to someone why they want to pay you for them... | It's easy to make a list of features--not so easy to explain to someone why they want to pay you for them... | ||
| − | ===Product Management=== | + | =====Product Management===== |
From honing your practices to developing use cases, I can help! | From honing your practices to developing use cases, I can help! | ||
| − | ===Tactical=== | + | ====Tactical==== |
Not only big-picture player, I can create any sort of marketing materials you might need | Not only big-picture player, I can create any sort of marketing materials you might need | ||
| − | Copy writing--I'm a skilled writer and can deliver in the right voice for your market | + | *Copy writing--I'm a skilled writer and can deliver in the right voice for your market |
| − | Collateral development--very experienced developing materials for trade shows, press kits, and the like | + | *Collateral development--very experienced developing materials for trade shows, press kits, and the like |
| − | Website development--semantic markup and css for search engine-friendly sites | + | *Website development--semantic markup and css for search engine-friendly sites |
| − | Demo scripts and reviewers guides | + | *Demo scripts and reviewers guides |
==Who== | ==Who== | ||
Lorin Rivers, a seasoned technology marketing executive with deep and broad experience. I am usually either the geekiest marketer (or the most marketing-savvy geek) in the room. | Lorin Rivers, a seasoned technology marketing executive with deep and broad experience. I am usually either the geekiest marketer (or the most marketing-savvy geek) in the room. | ||
Revision as of 09:42, 11 July 2006
Contents
What
Mosasaur, a marketing consultancy with a focus on small technology firms and startups. I help you tell your story, even when it's a challenge to explain.
Strategic
Crystalizing your message
You know, intimately, what it is you offer. The challenge is making a crisp statement that resonates. I can get you there.
It's easy to make a list of features--not so easy to explain to someone why they want to pay you for them...
Product Management
From honing your practices to developing use cases, I can help!
Tactical
Not only big-picture player, I can create any sort of marketing materials you might need
- Copy writing--I'm a skilled writer and can deliver in the right voice for your market
- Collateral development--very experienced developing materials for trade shows, press kits, and the like
- Website development--semantic markup and css for search engine-friendly sites
- Demo scripts and reviewers guides
Who
Lorin Rivers, a seasoned technology marketing executive with deep and broad experience. I am usually either the geekiest marketer (or the most marketing-savvy geek) in the room.
