Blog

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The Bootstrap Blog shares news about the bootstrap community updated by Contributors who post directly to the blog. It is also a place where Bootstrap members can share their expertise and gain readers for their own blogs. Why blog? Well, it's good for you! But more than the purported health benefits, blogging serves as a way to lock in your own learning about whatever it is you write about. It also is a fantastic way to communicate with the outside world and evangelizing your product/service leveraging the Bootstrap Austin brand. If you aren't blogging for your business, perhaps this will help spur you on. Regardless of your stage, blogging is one of the easiest and cheapest ways to build credibility and notoriety for you and your venture.

BD Tech Daily

BD Tech Daily is a daily email newsletter (see below) produced by Jason and his team at Business District Magazine. Bootstrap has a weekly post on Fridays, which also appears on the Bootstrap Austin blog. I kicked off the weekly posts last year with a series on the stages of bootstrapping from Preideation, Ideation, Valley of Death, Growth and Rebootstrap. I concluded by describing bootstrapping as the third way of entrepreneurship, integrating the best of the other 2 models, the cookie-cutter/franchise and the funding/VC. This was part of a year-long PR/Branding exercise developed with Jason. If you want to do an extended PR/branding campaign similar to what we did for Bootstrap, look into Jason's Get Fully Exposed service with ABD Mag. This service is appropriate for companies in the Growth stage.

We are creating an opportunity for the bootstrap community's expertise to be heard with the ability to post to BD Tech Daily and the Bootstrap blog. See below for some of the past posts. Content varies from reporting on a Bootstrap Austin meeting, to reflecting on an aspect of bootstrapping. The idea is that you will promote bootstrapping/the community AND your business. Ideally, you give people a place to continue the conversation with you as Brian did on his post on David Ansel, the Soup Peddler.

Steps to Get your Post on Bootstrap Austin

  1. Pick a date from the calendar below
  2. Create a post on a Google doc. See Brian's post for pointers on content and format. Your post should be educational, relevant to some aspect of the bootstrap process and appeal to a broader business audience beyond the bootstrap community. You should also include a personal description at the end with appropriate links to you/your business. This is a promotional activity!
  3. Share your google/Word doc with me at along with the expected date: sendbijoynews AT gmail
  4. Go back and forth on editing
  5. Once it's good to go, we will add it to the queue and post it on the Thursday before the due date. If you have an existing post that you think would be appropriate send the link.

Those who have already blogged may post whenever you feel compelled!

Post Schedule

January - Getting Started

February

March - SXSW Panelists

April - Innovative Web Apps

May - Right Action, Right Time

June

July

August

September

  • Sep 1: Edward Cruz, Barry Thornton's talk to the Ideation Subgroup
  • Sep 5: Allen Beuershausen
  • Sep 12: Andy Meadows, founder Live Oak Interactive
  • Sep 19: Jeffrey Fry
  • Sep 26: Tom Baum

October

  • Oct 3: Marcy Hoen, on Minimzing Unnecessary Actions
  • Oct 10: Michael Griffin, founder adlucent
  • Oct 17: Lou Ellman
  • Oct 24: Chris Justice
  • Oct 31: Sarah Siddiqi

November

December

  • Dec 5
  • Dec 12
  • Dec 19
  • Dec 26
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