The awakened bootstrapper
is now in the Ideation
stage. The singular goal of this stage is to create a Demo of the product or service to be offered - not a business plan, funding or patents as is often recommended. The key task at hand is to create a first version using available resources.
A common false myth is that of singular entrepreneurs. Rather that go it alone, bootstrap founders find complementary opposites and this is a key task of Ideation
. In Apple
, a Maven, Steve Wozniak
, paired with an Evangelist, Steve Jobs
. The dynamic tension accentuates each founder's strength and diminishes their weaknesses. Rather than perpetually tinkering, the Maven's
talents are focused by the Evangelist's need to show something to a customer. Without Mavens, Evangelists would have nothing to evangelize.
Here's a 5 min Youtube video
from the Bootstrap Bootcamp
explaining all the bootstrap stages.