Ideation

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The birth of the product/service: DEMO

Ideation involves the newly minted bootstrapper dedicating time and energy towards creating a Demo of the product or service they wish to offer. This stage involves finding a complementary dance partner - a cofounder - who will serve as a key collaboration partner.

There is a misplaced myth in the importance of finding investor capital during this stage. The Bootstrapper must have the discipline to avoid taking this step.